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18 Jan 2026
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GCSE Media Studies: Quality Street Advert Analysis and Gender Representation
Alex MW
@alexmw
1 / 7
Page 2: Gender Representation Analysis
This section explores the gender representation in media advertising through detailed analysis of how men and women are portrayed differently in the advertisement.
Definition: Patriarchal ideas refer to social systems where men hold primary power and predominate in roles of political leadership, moral authority, and social privilege.
Quote: "Liesbet van Zoohan believes women are often sexualized in the media."
The analysis examines how women are presented in attractive dresses emphasizing femininity, while men are shown in professional attire suggesting power and authority.
Page 3: Audience Response and Context
This page examines how different audiences might interpret the advertisement's representations, considering both historical and contemporary perspectives.
Highlight: 1950s audiences would have viewed these representations as typical and aspirational.
Example: Modern audiences might interpret the same representations as outdated and sexist.
The section explores how male dominance in the media industry influenced advertising design and representation choices.
Page 4: Media Language Analysis
This page delves into the technical aspects of the advertisement's design and composition.
Vocabulary: Denotation - What you literally see in the image Vocabulary: Connotation - What the image suggests or signifies
The analysis covers typography, color psychology, and geometric composition, explaining how these elements work together to create meaning.
Page 5: Product Context
This final section provides historical context for the Quality Street brand and its marketing strategy.
Definition: Product context refers to the historical and social circumstances surrounding a product's creation and marketing.
Highlight: Quality Street was created in 1936, aiming to make luxury chocolates more accessible to the general public.
The page explains how the brand positioned itself in relation to social class and accessibility of luxury goods in the 1930s.
Page 5: Product Context and Historical Background
Quality Street's origins and market positioning are explained within the post-war context.
Definition: Post-rationing period refers to the time after World War II when food restrictions were lifted and luxury items became more accessible.
Highlight: Harold Mackintosh's vision to make luxury chocolate accessible to working families marked a significant shift in confectionery marketing.
Page 6: Brand Identity and Intertextuality
The advertisement's use of established characters and historical references reinforces brand identity.
Definition: Intertextuality refers to the shaping of a text's meaning by another text or cultural reference.
Example: Miss Sweetly and Major Quality, introduced in 1936, became enduring brand symbols representing Regency-era British history.
Page 1: Introduction to Visual Analysis
This page introduces the key visual elements of the 1956 Quality Street advert. The advertisement employs strategic color choices and positioning to convey wealth and status.
Highlight: Purple and gold colors are used deliberately to convey wealth and luxury.
Example: The central framing and geometric composition guide viewers' attention to the main elements.
Vocabulary: Intertextuality - The reference to other texts or media within the advertisement.
The page details how women are visually represented in relation to the product, with their clothing and positioning mirroring the sweets being advertised.
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Stefan S
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Samantha Klich
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Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
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Best app on earth! no words because it’s too good
Thomas R
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Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
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The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
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In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
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very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
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I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE Knowunity AI. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE Knowunity AI. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
GCSE Media Studies: Quality Street Advert Analysis and Gender Representation
Alex MW
@alexmw
The Quality Street advert analysis from 1956 showcases a significant example of gender representation in media advertisingduring the post-war period. This historical print advertisement reflects societal norms and gender roles typical of 1950s Britain, featuring the iconic characters Miss... Show more
Page 2: Gender Representation Analysis
This section explores the gender representation in media advertising through detailed analysis of how men and women are portrayed differently in the advertisement.
Definition: Patriarchal ideas refer to social systems where men hold primary power and predominate in roles of political leadership, moral authority, and social privilege.
Quote: "Liesbet van Zoohan believes women are often sexualized in the media."
The analysis examines how women are presented in attractive dresses emphasizing femininity, while men are shown in professional attire suggesting power and authority.
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 3: Audience Response and Context
This page examines how different audiences might interpret the advertisement's representations, considering both historical and contemporary perspectives.
Highlight: 1950s audiences would have viewed these representations as typical and aspirational.
Example: Modern audiences might interpret the same representations as outdated and sexist.
The section explores how male dominance in the media industry influenced advertising design and representation choices.
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 4: Media Language Analysis
This page delves into the technical aspects of the advertisement's design and composition.
Vocabulary: Denotation - What you literally see in the image Vocabulary: Connotation - What the image suggests or signifies
The analysis covers typography, color psychology, and geometric composition, explaining how these elements work together to create meaning.
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 5: Product Context
This final section provides historical context for the Quality Street brand and its marketing strategy.
Definition: Product context refers to the historical and social circumstances surrounding a product's creation and marketing.
Highlight: Quality Street was created in 1936, aiming to make luxury chocolates more accessible to the general public.
The page explains how the brand positioned itself in relation to social class and accessibility of luxury goods in the 1930s.
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 5: Product Context and Historical Background
Quality Street's origins and market positioning are explained within the post-war context.
Definition: Post-rationing period refers to the time after World War II when food restrictions were lifted and luxury items became more accessible.
Highlight: Harold Mackintosh's vision to make luxury chocolate accessible to working families marked a significant shift in confectionery marketing.
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 6: Brand Identity and Intertextuality
The advertisement's use of established characters and historical references reinforces brand identity.
Definition: Intertextuality refers to the shaping of a text's meaning by another text or cultural reference.
Example: Miss Sweetly and Major Quality, introduced in 1936, became enduring brand symbols representing Regency-era British history.
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Page 1: Introduction to Visual Analysis
This page introduces the key visual elements of the 1956 Quality Street advert. The advertisement employs strategic color choices and positioning to convey wealth and status.
Highlight: Purple and gold colors are used deliberately to convey wealth and luxury.
Example: The central framing and geometric composition guide viewers' attention to the main elements.
Vocabulary: Intertextuality - The reference to other texts or media within the advertisement.
The page details how women are visually represented in relation to the product, with their clothing and positioning mirroring the sweets being advertised.
We thought you’d never ask...
What is the Knowunity AI companion?
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
Where can I download the Knowunity app?
You can download the app from Google Play Store and Apple App Store.
Is Knowunity really free of charge?
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Most popular content: Quality Street
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Students love us — and so will you.
4.9/5
App Store
4.8/5
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE Knowunity AI. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE Knowunity AI. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user