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MEDIA STUDIES tide representation
05/04/2023
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Tide representation she has a full face of makeup, styled hair, a dress. signifies appearances are important to women. Idealised and perfect. looking - aspirational image for audience - if they use tide, they will be like her? dress code. what was fashionable in 1950's, represen tations reflected what was popular at the time. magy famous popstars had this hair... headscalf - practical, stops her hair getting in her face. hair being back shows she's ready to do the work. she smiling facial expression, hugging the box and symbdic hearts - typical representation of women in 1950's loves tide, howe work and cleaning women enjoy doing. laundry. Reflects the historical context of advert. In 1980's women were full time mum's and wifes. They stayed at home to do nowe work and didn't have jobs. 'tide's got what wohnen want! - siogen suggests women. want to be involved in house work and enjoy it. the war many women worked jobs to replace the men who went off to war first time they had freedom. After they returned many women were unhappy. -positive representations of women in the home were created to encourage more women to willingly return to their domestic lives after the war. -the image of the woman is large and dominant in the frame, making her seem powerful-would appeal to post war women- target audience. the intertextual reference -...
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Alternative transcript:
head scalf and ourm- Rosie the Riveter might represent women as being strong, empowered and capable - imply buying tide would empower them. -reflects van zeonens ideas that women are often. Snown as being domestic-because of traditional gender roles. 2 the advert challenges van zochens idea that women are often sexualised in the media-in. 1950's it was uncommon to sexualise women entirely illustrated-takes away from realism: easy to manipulate her in a certain. way -Comic strip- fun rather than the reality of UR and Us of the time-fantasy and ureal. representations because they were trying to make women accept their domestic roles again. unreal- they had rough decades so wanted to see Something idealised and positive. - --misrepresentation of women loving nowework- due to the predominantly male ownership of media companies. Some women may have thought the advert was. quite sexist. the advert fails to represent non- white women, het reflecting hook's idea that white women are often. idealised people the advert reflects how Gilroy's ideas that white are represented as powerful and ethnic minorities are margainalised: the women in the advert may been seenas role medels-identity. T