Page 1: Introduction and Directorial Vision

The film centers on Daniel Blake, a 59-year-old joiner from Northeast England, who encounters the welfare system for the first time following an illness. His path crosses with Katie, a single mother relocated 300 miles from London, forming the heart of this powerful narrative about dignity and survival.

Definition: Independent films, unlike Hollywood blockbusters, operate with smaller budgets and greater creative freedom, allowing directors to maintain their artistic vision.

Highlight: Ken Loach's distinctive social realist approach focuses on telling authentic stories of working-class life, addressing issues like unemployment, poverty, and addiction.

Example: Loach's commitment to social commentary is evident in his 2019 film "Sorry We Missed You," which examined zero-hour contracts' impact on working-class lives.

The marketing strategy incorporated both traditional and disruptive elements, including free screenings and community center talks across the UK.