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Discover I, Daniel Blake: A Cool British Drama!

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Cristina Mead

07/06/2023

Media Studies

I DANIEL BLAKE: SET TEXT

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Media industries

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Enabling ideas to support the study of media industries

Discover I, Daniel Blake: A Cool British Drama!

The award-winning British drama film I, Daniel Blake powerfully depicts the struggles of ordinary people against bureaucratic welfare systems. This masterpiece by Ken Loach follows Daniel Blake, a 59-year-old joiner seeking state support after illness, and his friendship with a struggling single mother Katie, delivering a stark commentary on the impact of government austerity in I, Daniel Blake.

• The film exemplifies Ken Loach's social realism in filmmaking, focusing on working-class experiences and social issues
• It achieved both critical acclaim and commercial success, grossing £11 million worldwide
• The marketing strategy combined traditional methods with innovative community-focused approaches
• The film received a 15 certificate from BBFC despite containing challenging content

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07/06/2023

403

I' DANIEL BLAKE What is it about? I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59,

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Page 2: Marketing Strategy and Commercial Performance

The film's marketing campaign was strategically crafted to align with its social message. The premiere was held in Newcastle rather than London, emphasizing its regional significance and authenticity.

Highlight: The partnership with Trinity Mirror, owners of the Daily Mirror, provided significant promotional support due to their shared left-wing political alignment.

Example: Creative marketing tactics included projecting 'I, Daniel Blake' onto the Houses of Parliament and organizing Secret Cinema Youth screenings before the 2017 general election.

The film's budget was notably modest, estimated at around £2 million, in stark contrast to mainstream Hollywood productions.

Quote: Rebecca O'Brien, 16 Films Producer, described the budget as a "modest amount, even for a Ken Loach film."

I' DANIEL BLAKE What is it about? I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59,

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Page 3: Critical Reception and Classification

The film achieved remarkable success, becoming Ken Loach's most successful UK release and performing exceptionally well across Europe, particularly in France.

Highlight: The film's critical acclaim culminated in winning the prestigious Palme d'Or at the Cannes Film Festival.

Definition: The British Board of Film Classifications (BBFC) awarded the film a 15 certificate, considering its content including strong language and thematic elements.

The classification decision acknowledged the contextual justification for challenging content, recognizing the film's authentic portrayal of real-life situations and emotional responses.

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Discover I, Daniel Blake: A Cool British Drama!

C

Cristina Mead

@cristina_mead

The award-winning British drama film I, Daniel Blakepowerfully depicts the struggles of ordinary people against bureaucratic welfare systems. This masterpiece by Ken Loach follows Daniel Blake, a 59-year-old joiner seeking state support after illness, and his friendship with a... Show more

I' DANIEL BLAKE What is it about? I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59,

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Page 2: Marketing Strategy and Commercial Performance

The film's marketing campaign was strategically crafted to align with its social message. The premiere was held in Newcastle rather than London, emphasizing its regional significance and authenticity.

Highlight: The partnership with Trinity Mirror, owners of the Daily Mirror, provided significant promotional support due to their shared left-wing political alignment.

Example: Creative marketing tactics included projecting 'I, Daniel Blake' onto the Houses of Parliament and organizing Secret Cinema Youth screenings before the 2017 general election.

The film's budget was notably modest, estimated at around £2 million, in stark contrast to mainstream Hollywood productions.

Quote: Rebecca O'Brien, 16 Films Producer, described the budget as a "modest amount, even for a Ken Loach film."

I' DANIEL BLAKE What is it about? I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59,

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Page 3: Critical Reception and Classification

The film achieved remarkable success, becoming Ken Loach's most successful UK release and performing exceptionally well across Europe, particularly in France.

Highlight: The film's critical acclaim culminated in winning the prestigious Palme d'Or at the Cannes Film Festival.

Definition: The British Board of Film Classifications (BBFC) awarded the film a 15 certificate, considering its content including strong language and thematic elements.

The classification decision acknowledged the contextual justification for challenging content, recognizing the film's authentic portrayal of real-life situations and emotional responses.

I' DANIEL BLAKE What is it about? I, Daniel Blake is an award-winning independent British Drama film. The main character, Daniel Blake, 59,

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Page 1: Introduction and Directorial Vision

The film centers on Daniel Blake, a 59-year-old joiner from Northeast England, who encounters the welfare system for the first time following an illness. His path crosses with Katie, a single mother relocated 300 miles from London, forming the heart of this powerful narrative about dignity and survival.

Definition: Independent films, unlike Hollywood blockbusters, operate with smaller budgets and greater creative freedom, allowing directors to maintain their artistic vision.

Highlight: Ken Loach's distinctive social realist approach focuses on telling authentic stories of working-class life, addressing issues like unemployment, poverty, and addiction.

Example: Loach's commitment to social commentary is evident in his 2019 film "Sorry We Missed You," which examined zero-hour contracts' impact on working-class lives.

The marketing strategy incorporated both traditional and disruptive elements, including free screenings and community center talks across the UK.

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Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

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Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

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This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

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