Marketing Strategy and Audience Appeal
The English trailer cleverly starts with recognisable British actors like Martin Freeman, immediately connecting with UK audiences before subverting their expectations about Africa.
Hybrid genre elements sci−fi,superhero,action created an enormous pre-sold audience whilst saturation marketing made it a must-see cultural event. The Marvel endorsement acted as a quality guarantee, using two-step flow to build trust.
Intertextual references like sampling 'The revolution will not be televised' connected the film to original Black Panthers activism, showing this wasn't just entertainment but cultural statement.
The teaser trailer appeared six months early, building awareness and creating buzz through Jenkins' fandom theory - fans became active promoters, sharing content and building anticipation organically.
Key Point: Marvel combined traditional blockbuster marketing with culturally specific messaging, creating crossover appeal without losing authenticity.