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Why Black Panther is a Big Deal: History, Awards, and Inclusivity

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Cristina Mead

07/06/2023

Media Studies

BLACK PANTHER: SET TEXT

Why Black Panther is a Big Deal: History, Awards, and Inclusivity

Black Panther is a groundbreaking Marvel film that showcases Black Panther historical context and cultural impact through its representation of an advanced African nation. The movie's success highlights the significance of Black Panther in film industry awards and demonstrates the importance of representation and inclusivity in Marvel's Black Panther.

  • First superhero film nominated for Best Picture at the Academy Awards
  • Grossed over $1 billion globally, with 48% of box office from outside the USA
  • Won 3 Oscars for Costume, Production Design, and Soundtrack
  • Directed by Ryan Coogler and features a predominantly African-American cast
  • Set in the fictional African kingdom of Wakanda, exploring themes of potential and cultural vibrancy
...

07/06/2023

437

BLACK PANTHER
Black Panther is the 17th film in the Marvel cinematic universe
the highest grossing film franchise in the film industry ever.

View

The Oscars and Representation in Cinema

Black Panther's groundbreaking nomination for Best Picture at the Academy Awards marks a significant shift in the film industry's recognition of superhero movies. Traditionally, the Oscars have favored niche, arthouse films with eclectic styles or strong social messages.

The film's success at the Oscars can be seen as a response to the controversy surrounding the 2016 Academy Awards, where the institution faced accusations of whitewashing and marginalizing minority groups. Black Panther's multiple nominations and wins represent a step towards diversifying the prestigious awards and acknowledging the importance of representation and inclusivity in Marvel's Black Panther.

Quote: "Black Panther's popularity and appraisal by the Oscars winning3!winning 3! can be deemed as a way of diversifying and distancing this prestigious award from marginalising minority groups."

In the context of the Marvel Cinematic Universe MCUMCU, Black Panther stands out for its predominantly African-American cast and lead roles. This is a significant departure from earlier MCU films where African-American actors often played secondary roles or sidekicks to white male leads.

Example: In previous MCU films, actors like Don Cheadle in Iron Man and Anthony Mackie as The Falcon in Captain America were cast in supporting roles.

BLACK PANTHER
Black Panther is the 17th film in the Marvel cinematic universe
the highest grossing film franchise in the film industry ever.

View

Marketing and Ownership of Black Panther

Black Panther's marketing strategy was designed to create a 360-degree consumer experience, transforming the film from just another superhero movie into a cultural event with political resonance. The marketing campaign was carefully crafted to appeal to a diverse audience and maximize its impact.

Highlight: The film's release during Black History Month was a strategic decision that further emphasized its cultural significance.

Marvel Studios, a subsidiary of Disney, fully owned and produced Black Panther, unlike some other Marvel properties that have been sold to other companies. This ownership structure allowed for greater creative control and consistency within the Marvel Cinematic Universe.

Vocabulary: Vertical integration in this context refers to Disney's ownership of both the production MarvelStudiosMarvel Studios and distribution of Black Panther.

The marketing campaign included various innovative elements:

  1. A Lexus car partnership
  2. A soundtrack featuring Kendrick Lamar
  3. Teaser trailers shown during NBA games
  4. A crowdfunding project to buy tickets for underprivileged children
  5. A 'Welcome to Wakanda' catwalk show at New York Fashion Week

These diverse marketing strategies helped to build anticipation and create a sense of event around the film's release, contributing to its massive success both critically and commercially.

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Media Studies

437

7 Jun 2023

3 pages

Why Black Panther is a Big Deal: History, Awards, and Inclusivity

C

Cristina Mead

@cristina_mead

Black Panther is a groundbreaking Marvel film that showcases Black Panther historical context and cultural impact through its representation of an advanced African nation. The movie's success highlights the significance of Black Panther in film industry awardsand demonstrates the... Show more

BLACK PANTHER
Black Panther is the 17th film in the Marvel cinematic universe
the highest grossing film franchise in the film industry ever.

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The Oscars and Representation in Cinema

Black Panther's groundbreaking nomination for Best Picture at the Academy Awards marks a significant shift in the film industry's recognition of superhero movies. Traditionally, the Oscars have favored niche, arthouse films with eclectic styles or strong social messages.

The film's success at the Oscars can be seen as a response to the controversy surrounding the 2016 Academy Awards, where the institution faced accusations of whitewashing and marginalizing minority groups. Black Panther's multiple nominations and wins represent a step towards diversifying the prestigious awards and acknowledging the importance of representation and inclusivity in Marvel's Black Panther.

Quote: "Black Panther's popularity and appraisal by the Oscars winning3!winning 3! can be deemed as a way of diversifying and distancing this prestigious award from marginalising minority groups."

In the context of the Marvel Cinematic Universe MCUMCU, Black Panther stands out for its predominantly African-American cast and lead roles. This is a significant departure from earlier MCU films where African-American actors often played secondary roles or sidekicks to white male leads.

Example: In previous MCU films, actors like Don Cheadle in Iron Man and Anthony Mackie as The Falcon in Captain America were cast in supporting roles.

BLACK PANTHER
Black Panther is the 17th film in the Marvel cinematic universe
the highest grossing film franchise in the film industry ever.

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Marketing and Ownership of Black Panther

Black Panther's marketing strategy was designed to create a 360-degree consumer experience, transforming the film from just another superhero movie into a cultural event with political resonance. The marketing campaign was carefully crafted to appeal to a diverse audience and maximize its impact.

Highlight: The film's release during Black History Month was a strategic decision that further emphasized its cultural significance.

Marvel Studios, a subsidiary of Disney, fully owned and produced Black Panther, unlike some other Marvel properties that have been sold to other companies. This ownership structure allowed for greater creative control and consistency within the Marvel Cinematic Universe.

Vocabulary: Vertical integration in this context refers to Disney's ownership of both the production MarvelStudiosMarvel Studios and distribution of Black Panther.

The marketing campaign included various innovative elements:

  1. A Lexus car partnership
  2. A soundtrack featuring Kendrick Lamar
  3. Teaser trailers shown during NBA games
  4. A crowdfunding project to buy tickets for underprivileged children
  5. A 'Welcome to Wakanda' catwalk show at New York Fashion Week

These diverse marketing strategies helped to build anticipation and create a sense of event around the film's release, contributing to its massive success both critically and commercially.

BLACK PANTHER
Black Panther is the 17th film in the Marvel cinematic universe
the highest grossing film franchise in the film industry ever.

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Black Panther: A Cinematic Milestone

Black Panther, the 17th film in the Marvel Cinematic Universe, stands as a landmark achievement in the film industry. Directed by Ryan Coogler, known for his work on Creed, the movie centers around the fictional African kingdom of Wakanda, a technologically advanced nation that has managed to avoid European colonization.

Highlight: Black Panther broke records with the highest opening weekend for a film in the USA and grossed over $1 billion globally.

The film's success extends beyond box office numbers, as it became the first superhero film to be nominated for Best Picture at the Academy Awards. This nomination, along with its three Oscar wins for Costume, Production Design, and Soundtrack, underscores the significance of Black Panther in film industry awards.

Definition: Vertical integration refers to a company's control over multiple stages of production and distribution, as seen with Marvel Studios producing and Disney distributing Black Panther.

The Black Panther historical context and cultural impact are deeply rooted in its portrayal of Wakanda. This fictional nation serves as an allegory for the untapped potential of Africa, showcasing what might have been possible without the devastating effects of colonization.

Example: Wakanda's advanced technology and cultural richness stand in stark contrast to the historical exploitation of African resources and people by European colonizers.

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Stefan S

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This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user