Why Black Panther is a Big Deal: History, Awards, and Inclusivity

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Cristina Mead

07/06/2023

Media Studies

BLACK PANTHER: SET TEXT

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Media Studies

Media representation

Enabling ideas to support the study of media representation

Why Black Panther is a Big Deal: History, Awards, and Inclusivity

Black Panther is a groundbreaking Marvel film that showcases Black Panther historical context and cultural impact through its representation of an advanced African nation. The movie's success highlights the significance of Black Panther in film industry awards and demonstrates the importance of representation and inclusivity in Marvel's Black Panther.

First superhero film nominated for Best Picture at the Academy Awards
Grossed over $1 billion globally, with 48% of box office from outside the USA
Won 3 Oscars for Costume, Production Design, and Soundtrack
Directed by Ryan Coogler and features a predominantly African-American cast
Set in the fictional African kingdom of Wakanda, exploring themes of potential and cultural vibrancy

07/06/2023

BLACK PANTHER
Black Panther is the 17th film in the Marvel cinematic universe
the highest grossing film franchise in the film industry ever.

The Oscars and Representation in Cinema

Black Panther's groundbreaking nomination for Best Picture at the Academy Awards marks a significant shift in the film industry's recognition of superhero movies. Traditionally, the Oscars have favored niche, arthouse films with eclectic styles or strong social messages.

The film's success at the Oscars can be seen as a response to the controversy surrounding the 2016 Academy Awards, where the institution faced accusations of whitewashing and marginalizing minority groups. Black Panther's multiple nominations and wins represent a step towards diversifying the prestigious awards and acknowledging the importance of representation and inclusivity in Marvel's Black Panther.

Quote: "Black Panther's popularity and appraisal by the Oscars (winning 3!) can be deemed as a way of diversifying and distancing this prestigious award from marginalising minority groups."

In the context of the Marvel Cinematic Universe (MCU), Black Panther stands out for its predominantly African-American cast and lead roles. This is a significant departure from earlier MCU films where African-American actors often played secondary roles or sidekicks to white male leads.

Example: In previous MCU films, actors like Don Cheadle in Iron Man and Anthony Mackie as The Falcon in Captain America were cast in supporting roles.

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Marketing and Ownership of Black Panther

Black Panther's marketing strategy was designed to create a 360-degree consumer experience, transforming the film from just another superhero movie into a cultural event with political resonance. The marketing campaign was carefully crafted to appeal to a diverse audience and maximize its impact.

Highlight: The film's release during Black History Month was a strategic decision that further emphasized its cultural significance.

Marvel Studios, a subsidiary of Disney, fully owned and produced Black Panther, unlike some other Marvel properties that have been sold to other companies. This ownership structure allowed for greater creative control and consistency within the Marvel Cinematic Universe.

Vocabulary: Vertical integration in this context refers to Disney's ownership of both the production (Marvel Studios) and distribution of Black Panther.

The marketing campaign included various innovative elements:

A Lexus car partnership
A soundtrack featuring Kendrick Lamar
Teaser trailers shown during NBA games
A crowdfunding project to buy tickets for underprivileged children
A 'Welcome to Wakanda' catwalk show at New York Fashion Week

These diverse marketing strategies helped to build anticipation and create a sense of event around the film's release, contributing to its massive success both critically and commercially.

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Subjects

Media Studies

Media representation

Enabling ideas to support the study of media representation

Why Black Panther is a Big Deal: History, Awards, and Inclusivity

Cristina Mead

@cristina_mead

27 Followers

First superhero film nominated for Best Picture at the Academy Awards
Grossed over $1 billion globally, with 48% of box office from outside the USA
Won 3 Oscars for Costume, Production Design, and Soundtrack
Directed by Ryan Coogler and features a predominantly African-American cast
Set in the fictional African kingdom of Wakanda, exploring themes of potential and cultural vibrancy

...

07/06/2023

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The Oscars and Representation in Cinema

Quote: "Black Panther's popularity and appraisal by the Oscars (winning 3!) can be deemed as a way of diversifying and distancing this prestigious award from marginalising minority groups."

Example: In previous MCU films, actors like Don Cheadle in Iron Man and Anthony Mackie as The Falcon in Captain America were cast in supporting roles.

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Access to all documents

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Marketing and Ownership of Black Panther

Highlight: The film's release during Black History Month was a strategic decision that further emphasized its cultural significance.

Vocabulary: Vertical integration in this context refers to Disney's ownership of both the production (Marvel Studios) and distribution of Black Panther.

The marketing campaign included various innovative elements:

A Lexus car partnership
A soundtrack featuring Kendrick Lamar
Teaser trailers shown during NBA games
A crowdfunding project to buy tickets for underprivileged children
A 'Welcome to Wakanda' catwalk show at New York Fashion Week

These diverse marketing strategies helped to build anticipation and create a sense of event around the film's release, contributing to its massive success both critically and commercially.

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Black Panther: A Cinematic Milestone

Black Panther, the 17th film in the Marvel Cinematic Universe, stands as a landmark achievement in the film industry. Directed by Ryan Coogler, known for his work on Creed, the movie centers around the fictional African kingdom of Wakanda, a technologically advanced nation that has managed to avoid European colonization.

Highlight: Black Panther broke records with the highest opening weekend for a film in the USA and grossed over $1 billion globally.

The film's success extends beyond box office numbers, as it became the first superhero film to be nominated for Best Picture at the Academy Awards. This nomination, along with its three Oscar wins for Costume, Production Design, and Soundtrack, underscores the significance of Black Panther in film industry awards.

Definition: Vertical integration refers to a company's control over multiple stages of production and distribution, as seen with Marvel Studios producing and Disney distributing Black Panther.

The Black Panther historical context and cultural impact are deeply rooted in its portrayal of Wakanda. This fictional nation serves as an allegory for the untapped potential of Africa, showcasing what might have been possible without the devastating effects of colonization.

Example: Wakanda's advanced technology and cultural richness stand in stark contrast to the historical exploitation of African resources and people by European colonizers.

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Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

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Pupils love Knowunity

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Students have uploaded notes

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iOS User

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

Philip, iOS User

The app is very simple and well designed. So far I have always found everything I was looking for :D

Lena, iOS user

Why Black Panther is a Big Deal: History, Awards, and Inclusivity

The Oscars and Representation in Cinema

Marketing and Ownership of Black Panther

Similar content

Can't find what you're looking for? Explore other subjects.

Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

4.9+

20 M

#1

950 K+

Still not convinced? See what other students are saying...

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

The app is very simple and well designed. So far I have always found everything I was looking for :D

I love this app ❤️ I actually use it every time I study.

Why Black Panther is a Big Deal: History, Awards, and Inclusivity

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The Oscars and Representation in Cinema

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Marketing and Ownership of Black Panther

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Black Panther: A Cinematic Milestone

Similar content

Can't find what you're looking for? Explore other subjects.

Knowunity is the #1 education app in five European countries

Knowunity has been named a featured story on Apple and has regularly topped the app store charts in the education category in Germany, Italy, Poland, Switzerland, and the United Kingdom. Join Knowunity today and help millions of students around the world.

4.9+

20 M

#1

950 K+

Still not convinced? See what other students are saying...

I love this app so much, I also use it daily. I recommend Knowunity to everyone!!! I went from a D to an A with it :D

The app is very simple and well designed. So far I have always found everything I was looking for :D

I love this app ❤️ I actually use it every time I study.