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16
0
C
Cristina Mead
03/07/2025
Media Studies
BLACK PANTHER: SET TEXT
437
•
3 Jul 2025
•
Why Black Panther is a Big Deal: History, Awards, and Inclusivity
C
Cristina Mead
@cristina_mead
The Oscars and Representation in Cinema
Black Panther's groundbreaking nomination for Best Picture at the Academy Awards marks a significant shift in the film industry's recognition of superhero movies. Traditionally, the Oscars have favored niche, arthouse films with eclectic styles or strong social messages.
The film's success at the Oscars can be seen as a response to the controversy surrounding the 2016 Academy Awards, where the institution faced accusations of whitewashing and marginalizing minority groups. Black Panther's multiple nominations and wins represent a step towards diversifying the prestigious awards and acknowledging the importance of representation and inclusivity in Marvel's Black Panther.
Quote: "Black Panther's popularity and appraisal by the Oscars can be deemed as a way of diversifying and distancing this prestigious award from marginalising minority groups."
In the context of the Marvel Cinematic Universe , Black Panther stands out for its predominantly African-American cast and lead roles. This is a significant departure from earlier MCU films where African-American actors often played secondary roles or sidekicks to white male leads.
Example: In previous MCU films, actors like Don Cheadle in Iron Man and Anthony Mackie as The Falcon in Captain America were cast in supporting roles.
Marketing and Ownership of Black Panther
Black Panther's marketing strategy was designed to create a 360-degree consumer experience, transforming the film from just another superhero movie into a cultural event with political resonance. The marketing campaign was carefully crafted to appeal to a diverse audience and maximize its impact.
Highlight: The film's release during Black History Month was a strategic decision that further emphasized its cultural significance.
Marvel Studios, a subsidiary of Disney, fully owned and produced Black Panther, unlike some other Marvel properties that have been sold to other companies. This ownership structure allowed for greater creative control and consistency within the Marvel Cinematic Universe.
Vocabulary: Vertical integration in this context refers to Disney's ownership of both the production and distribution of Black Panther.
The marketing campaign included various innovative elements:
- A Lexus car partnership
- A soundtrack featuring Kendrick Lamar
- Teaser trailers shown during NBA games
- A crowdfunding project to buy tickets for underprivileged children
- A 'Welcome to Wakanda' catwalk show at New York Fashion Week
These diverse marketing strategies helped to build anticipation and create a sense of event around the film's release, contributing to its massive success both critically and commercially.
Black Panther: A Cinematic Milestone
Black Panther, the 17th film in the Marvel Cinematic Universe, stands as a landmark achievement in the film industry. Directed by Ryan Coogler, known for his work on Creed, the movie centers around the fictional African kingdom of Wakanda, a technologically advanced nation that has managed to avoid European colonization.
Highlight: Black Panther broke records with the highest opening weekend for a film in the USA and grossed over $1 billion globally.
The film's success extends beyond box office numbers, as it became the first superhero film to be nominated for Best Picture at the Academy Awards. This nomination, along with its three Oscar wins for Costume, Production Design, and Soundtrack, underscores the significance of Black Panther in film industry awards.
Definition: Vertical integration refers to a company's control over multiple stages of production and distribution, as seen with Marvel Studios producing and Disney distributing Black Panther.
The Black Panther historical context and cultural impact are deeply rooted in its portrayal of Wakanda. This fictional nation serves as an allegory for the untapped potential of Africa, showcasing what might have been possible without the devastating effects of colonization.
Example: Wakanda's advanced technology and cultural richness stand in stark contrast to the historical exploitation of African resources and people by European colonizers.
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The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
Why Black Panther is a Big Deal: History, Awards, and Inclusivity
C
Cristina Mead
@cristina_mead
Black Panther is a groundbreaking Marvel film that showcases Black Panther historical context and cultural impact through its representation of an advanced African nation. The movie's success highlights the significance of Black Panther in film industry awardsand demonstrates the... Show more
The Oscars and Representation in Cinema
Black Panther's groundbreaking nomination for Best Picture at the Academy Awards marks a significant shift in the film industry's recognition of superhero movies. Traditionally, the Oscars have favored niche, arthouse films with eclectic styles or strong social messages.
The film's success at the Oscars can be seen as a response to the controversy surrounding the 2016 Academy Awards, where the institution faced accusations of whitewashing and marginalizing minority groups. Black Panther's multiple nominations and wins represent a step towards diversifying the prestigious awards and acknowledging the importance of representation and inclusivity in Marvel's Black Panther.
Quote: "Black Panther's popularity and appraisal by the Oscars can be deemed as a way of diversifying and distancing this prestigious award from marginalising minority groups."
In the context of the Marvel Cinematic Universe , Black Panther stands out for its predominantly African-American cast and lead roles. This is a significant departure from earlier MCU films where African-American actors often played secondary roles or sidekicks to white male leads.
Example: In previous MCU films, actors like Don Cheadle in Iron Man and Anthony Mackie as The Falcon in Captain America were cast in supporting roles.
Sign up to see the contentIt's free!
Access to all documents
Improve your grades
Join milions of students
By signing up you accept Terms of Service and Privacy Policy
Marketing and Ownership of Black Panther
Black Panther's marketing strategy was designed to create a 360-degree consumer experience, transforming the film from just another superhero movie into a cultural event with political resonance. The marketing campaign was carefully crafted to appeal to a diverse audience and maximize its impact.
Highlight: The film's release during Black History Month was a strategic decision that further emphasized its cultural significance.
Marvel Studios, a subsidiary of Disney, fully owned and produced Black Panther, unlike some other Marvel properties that have been sold to other companies. This ownership structure allowed for greater creative control and consistency within the Marvel Cinematic Universe.
Vocabulary: Vertical integration in this context refers to Disney's ownership of both the production and distribution of Black Panther.
The marketing campaign included various innovative elements:
- A Lexus car partnership
- A soundtrack featuring Kendrick Lamar
- Teaser trailers shown during NBA games
- A crowdfunding project to buy tickets for underprivileged children
- A 'Welcome to Wakanda' catwalk show at New York Fashion Week
These diverse marketing strategies helped to build anticipation and create a sense of event around the film's release, contributing to its massive success both critically and commercially.
Black Panther: A Cinematic Milestone
Black Panther, the 17th film in the Marvel Cinematic Universe, stands as a landmark achievement in the film industry. Directed by Ryan Coogler, known for his work on Creed, the movie centers around the fictional African kingdom of Wakanda, a technologically advanced nation that has managed to avoid European colonization.
Highlight: Black Panther broke records with the highest opening weekend for a film in the USA and grossed over $1 billion globally.
The film's success extends beyond box office numbers, as it became the first superhero film to be nominated for Best Picture at the Academy Awards. This nomination, along with its three Oscar wins for Costume, Production Design, and Soundtrack, underscores the significance of Black Panther in film industry awards.
Definition: Vertical integration refers to a company's control over multiple stages of production and distribution, as seen with Marvel Studios producing and Disney distributing Black Panther.
The Black Panther historical context and cultural impact are deeply rooted in its portrayal of Wakanda. This fictional nation serves as an allegory for the untapped potential of Africa, showcasing what might have been possible without the devastating effects of colonization.
Example: Wakanda's advanced technology and cultural richness stand in stark contrast to the historical exploitation of African resources and people by European colonizers.
We thought you’d never ask...
What is the Knowunity AI companion?
Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.
Where can I download the Knowunity app?
You can download the app from Google Play Store and Apple App Store.
Is Knowunity really free of charge?
That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.
Can't find what you're looking for? Explore other subjects.
Students love us — and so will you.
4.9/5
App Store
4.8/5
Google Play
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user
The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.
Stefan S
iOS user
This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
Samantha Klich
Android user
Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
Anna
iOS user
Best app on earth! no words because it’s too good
Thomas R
iOS user
Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
Basil
Android user
This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
David K
iOS user
The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!
Sudenaz Ocak
Android user
In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.
Greenlight Bonnie
Android user
very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.
Rohan U
Android user
I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.
Xander S
iOS user
THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮
Elisha
iOS user
This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now
Paul T
iOS user