Page 2: Semiotics and Structural Approaches
This page delves into semiotics, structuralism, and genre theory, presenting frameworks for analyzing media texts and their meanings. Roland Barthes' contribution to semiotics and Jean Baudrillard's postmodern perspective are central to understanding media representation.
Vocabulary: Simulacra refers to a world of images where the distinction between reality and media representation becomes blurred.
Definition: Genre theory examines how different media categories evolve, overlap, and operate within economic and industrial contexts.
Example: The eight character types in Vladimir Propp's theory include villain, hero, donor, helper, princess, father, dispatcher, and false hero.
Highlight: Barthes' five codes hermeneutic,semantic,symbolic,proairetic,andcultural provide a comprehensive framework for textual analysis.