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Rebecca Carter
16/05/2023
Media Studies
A Level Media - Kiss Of The Vampire notes
The 1960s horror film poster for "Kiss of the Vampire" reflects the changing cultural and political landscape of the era, particularly regarding gender roles and women's liberation. The poster's imagery challenges traditional representations while still incorporating elements of the male gaze and female objectification.
16/05/2023
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This page explores various theoretical frameworks that can be applied to analyze the "Kiss of the Vampire" poster in the context of A level media studies. These approaches provide different lenses through which to interpret the poster's imagery, representations, and cultural significance.
Stuart Hall's representation theory is particularly relevant when examining the poster's use of familiar horror genre iconography. The audience is encouraged to actively decode elements such as:
These visual cues rely on the audience's pre-existing knowledge of horror conventions to create meaning and expectations about the film.
Definition: Decoding refers to the process by which audiences interpret and make sense of media messages based on their cultural knowledge and experiences.
Liesbet van Zoonen's feminist media theory can be applied to understand how the poster both reinforces and challenges traditional gender roles:
Highlight: The contrasting representations of women in the poster reflect the complex and evolving nature of gender roles in 1960s society.
Butler's theory of gender performativity is evident in the poster's depiction of fluid gender roles:
Example: The female vampire's aggressive stance and the male's submissive posture subvert typical gender performances in horror media.
Mulvey's concept of the male gaze is clearly present in the poster's composition:
Quote: "The poster is clearly meant to be read as if from the positioning of a heterosexual male - clearly illustrated by the sexualisation of both female characters within."
Gauntlett's work on media and identity can be applied to understand the poster's potential impact on viewers:
Vocabulary: Role model, in this context, refers to a character or figure that embodies aspirational qualities or behaviors for a particular group.
14
436
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Theory I AS A Level | Edugas | Feminist Theory Van Zoonen | Media Studies
This guide will help you to understand her theory. It will help you with many set texts as you can apply it to all media texts as you can say it follows or challenges this theory. I recommend you to revise this. Based on Mrs Fisher's YouTube video.
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A-Level Media | Kiss Of The Vampire
Easy guide about everything needed to know for the Kiss Of The Vampire film poster (1963) such as context, media language and representation. Based on the official fact sheets provided by the Eduqas/Wjec exam board.
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Media Language, Audience, and Representation Theories
Summaries of theories to be studied for media A-Level
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WJEC A-Level Kiss of the Vampire Film Poster Condensed Revision Notes
Brief revision notes for the Kiss of the Vampire Film Poster for Media Studies A-Level
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TIDE: SET TEXT
Summery
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VOGUE: SET TEXT
summary
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The 1960s horror film poster for "Kiss of the Vampire" reflects the changing cultural and political landscape of the era, particularly regarding gender roles and women's liberation. The poster's imagery challenges traditional representations while still incorporating elements of the male... Show more
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This page explores various theoretical frameworks that can be applied to analyze the "Kiss of the Vampire" poster in the context of A level media studies. These approaches provide different lenses through which to interpret the poster's imagery, representations, and cultural significance.
Stuart Hall's representation theory is particularly relevant when examining the poster's use of familiar horror genre iconography. The audience is encouraged to actively decode elements such as:
These visual cues rely on the audience's pre-existing knowledge of horror conventions to create meaning and expectations about the film.
Definition: Decoding refers to the process by which audiences interpret and make sense of media messages based on their cultural knowledge and experiences.
Liesbet van Zoonen's feminist media theory can be applied to understand how the poster both reinforces and challenges traditional gender roles:
Highlight: The contrasting representations of women in the poster reflect the complex and evolving nature of gender roles in 1960s society.
Butler's theory of gender performativity is evident in the poster's depiction of fluid gender roles:
Example: The female vampire's aggressive stance and the male's submissive posture subvert typical gender performances in horror media.
Mulvey's concept of the male gaze is clearly present in the poster's composition:
Quote: "The poster is clearly meant to be read as if from the positioning of a heterosexual male - clearly illustrated by the sexualisation of both female characters within."
Gauntlett's work on media and identity can be applied to understand the poster's potential impact on viewers:
Vocabulary: Role model, in this context, refers to a character or figure that embodies aspirational qualities or behaviors for a particular group.
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The 1960s horror film poster for "Kiss of the Vampire" provides a fascinating glimpse into the cultural political context of the era, particularly concerning gender roles and women's liberation. This analysis explores the poster's imagery, representations, and theoretical approaches to understand its significance in A level media studies.
Key points:
Highlight: The poster's representation of gender dynamics symbolizes the evolving societal struggles between men and women in the 1960s.
The 1960s audience would likely be familiar with horror genre film poster conventions, including composition, fonts, and typical representations. These often featured a male protagonist and a female damsel in distress.
Example: Traditional horror posters frequently depicted women as passive victims, reinforcing gender stereotypes of the time.
The 1960s marked a period of significant social change, particularly for women's rights and sexual liberation:
Highlight: The 1960s saw a clash between traditional gender stereotypes and emerging challenges to male dominance, which is reflected in the poster's imagery.
Definition: Gesture codes refer to the body language and poses of characters in visual media, which convey meaning and relationships between figures.
Vocabulary: Iconography refers to the use of symbolic imagery and visual elements to convey meaning in art and media.
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This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.
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Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.
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Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.
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This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.
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