A Level Media - Kiss Of The Vampire notes

Alternative transcript:

sexually. The gesture code of the women on the left is that of the stereotypical passive victim of the 'monster', his power highlighted by the fact that he's holding her by just one arm. The second woman's gesture codes are more aggressive, and the submissive pose of her male 'victim' - including being on his knees, lower power stance, with his head back and throat exposed-represents her in a non-stereotypically dominant way. Through this imagery is is evident that the poster itself challenges dominant ideologies in 1963 in regard to gender as it is symbolic of the evolving gender politics at the time. H Is the physical fight for domination between male and female vampire in the poster symbolic of 1960's societal struggles between both sexes. Male as antagonist? The vampire himself seems uncharacteristically fearful in his gesture codes with his arm thrown across his body in a defensive gesture, perhaps protecting himself from the female vampire. His eye contact is fearful and fixed on the female vampire, suggesting her dominance and his lack of control. This signifies the rise of female expression in a previously male dominated society. He is also leaning back to escape her ferocious and empowered nature. Theoretical approaches: . ● . ● ● Stuart Hall-representation The images of a castle, bats, the vampire's cape, and dripping blood. The audience is actively encouraged to decode this familiar generic iconography. . STR GURE Hom IN . . • Van Zoonen-Feminist The female vampire is perhaps contributing to social change by representing women in non-traditional roles though the passive female victim does reinforce these. • Judith Butler-Gender performativity Evidence of fluid gender roles-male becomes the victim and female the villain. Notice the adaptation of male performance traits. Laura Mulvey-male gaze The poster is clearly meant to be read as if from the positioning of a heterosexual male - clearly illustrated by the sexualisation of both female characters within. Even if the case of the 'scary female antagonist, she is more defined by her lack of clothing then her aggressive behaviour. • Clothing emphasises her naked shoulders and chest area. . David Gauntlett-identity Perhaps the female vampire acts as a role model for women struggling against male oppression or desperate to be seen as the equals of men, whatever the narrative or environment. • •