Herbert Hoover (1929-1933)
Hoover entered office with promising initiatives, including improving living standards for Native Americans on government reserves and placing nearly two million acres of federal land in the National Forest Reserve. However, his presidency would be defined by his response to the Great Depression, which began with the Wall Street Crash shortly after he took office.
True to his belief in "rugged individualism," Hoover initially called for local and state governments to expand public works while refusing federal assistance. He requested industries to voluntarily pledge not to cut wages or jobs, and asked labour unions not to demand higher wages. In June 1930, despite mounting unemployment, Hoover signed the Smoot-Hawley Act imposing higher tariffs on imported goods – a move that further damaged the global economy.
As conditions worsened, Hoover's reluctant steps toward federal intervention proved inadequate. The Reconstruction Finance Corporation established in 1932 helped larger banks but failed to assist smaller ones. By summer 1932, with one-quarter of factory workers unemployed and 2,200 banks having failed in 1931 alone, Hoover finally conceded that "rugged individualism" couldn't solve the crisis. He passed the Emergency Relief Construction Act providing 2billionforpublicworksand300 million for state relief programmes – but it was too little, too late.
Public resentment toward Hoover peaked when he ordered the violent removal of the Bonus Army – WWI veterans seeking early payment of promised bonuses. The resulting deaths of two veterans turned shanty towns of the homeless into "Hoovervilles" in bitter recognition of the president's failures.
Visual image: "Hoovervilles" – makeshift camps of homeless people living in cardboard boxes and scrap materials – sprang up across America, named in bitter mockery of the president many blamed for their suffering.