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GeographyGeography360 views·Updated 25 Aug 2026·1 page

AQA A Level Geography: Apple Human Case Study Mind Map

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sophie@sophiefreyaa

Apple's global business empire shows how massive tech companies operate...

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A Level Geography Apple case study – page 1

Apple's Global Operations and Impact

Apple's become a tech giant worth over a trillion dollars, employing 98,000+ people across 435 retail stores worldwide. The company's spatial organisation cleverly spreads different functions across the globe - research happens in California, manufacturing in China, and European operations run from Ireland.

Cupertino, California serves as Apple's headquarters and main research centre, where the company designs products like iPhones and iPads for wealthy, educated young consumers. Meanwhile, Shenzen, China handles the actual manufacturing through factories owned by Foxconn, taking advantage of China's first special economic zone with lower labour costs.

Apple's Cork, Ireland facility acts as the European headquarters, chosen strategically for Ireland's incredibly low 12.5% corporation tax rate - the lowest in Western Europe. However, this has led to accusations of tax evasion, with the EU demanding up to €13 billion in back taxes through Apple's "sweetheart deal" with the Irish government.

The company's success comes from vertical integration - owning everything from headquarters to retail shops - and targeting premium markets with stylish, high-priced products. Yet this global expansion raises serious questions about worker treatment and environmental responsibility.

Key Point: Apple's global strategy perfectly demonstrates how multinational corporations use different countries for different advantages - cheap labour here, low taxes there, skilled workers elsewhere.

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GeographyGeography360 views·Updated 25 Aug 2026·1 page

AQA A Level Geography: Apple Human Case Study Mind Map

user profile picture
sophie@sophiefreyaa

Apple's global business empire shows how massive tech companies operate across continents, balancing huge profits with serious social and environmental challenges. From its California headquarters to Chinese factories and Irish tax havens, Apple's story reveals the complex reality of modern...

1
of 1
A Level Geography Apple case study – page 1

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Apple's Global Operations and Impact

Apple's become a tech giant worth over a trillion dollars, employing 98,000+ people across 435 retail stores worldwide. The company's spatial organisation cleverly spreads different functions across the globe - research happens in California, manufacturing in China, and European operations run from Ireland.

Cupertino, California serves as Apple's headquarters and main research centre, where the company designs products like iPhones and iPads for wealthy, educated young consumers. Meanwhile, Shenzen, China handles the actual manufacturing through factories owned by Foxconn, taking advantage of China's first special economic zone with lower labour costs.

Apple's Cork, Ireland facility acts as the European headquarters, chosen strategically for Ireland's incredibly low 12.5% corporation tax rate - the lowest in Western Europe. However, this has led to accusations of tax evasion, with the EU demanding up to €13 billion in back taxes through Apple's "sweetheart deal" with the Irish government.

The company's success comes from vertical integration - owning everything from headquarters to retail shops - and targeting premium markets with stylish, high-priced products. Yet this global expansion raises serious questions about worker treatment and environmental responsibility.

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Students love us — and so will you.

4.6/5App Store
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The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

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AnnaiOS user