Arthur Birling - The Capitalist Fool
Arthur Birling is Priestley's main target for criticising capitalism and social attitudes. As a successful businessman obsessed with profit, he toasts to "lower costs and higher prices" and believes "a man has to make his own way" regardless of the cost to others. His firing of Eva Smith for asking for fair wages shows his ruthless business approach.
Priestley uses dramatic irony to make Birling appear foolish and unreliable. He confidently predicts the "Titanic" is "absolutely unsinkable" and claims war is impossible - statements the 1946 audience knew were spectacularly wrong. This undermines everything else he says about business and society.
Birling's main concerns are his reputation and social status. When the scandal threatens to become public, he worries "it isn't going to do us much good" rather than feeling guilty about Eva's death. He desperately wants to "cover this up" to protect his chances of getting a knighthood and maintaining his business connections.
Most damningly, Birling learns absolutely nothing from the Inspector's visit. He represents the older generation's resistance to change and shows how capitalism allows unfair privileges to continue. Even when offered the chance to reflect and improve, he chooses to maintain his selfish worldview.
Key Point: Mr Birling represents everything Priestley believes is wrong with capitalist society - selfishness, exploitation of workers, and complete resistance to social progress.