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Understanding Politeness Theory in English Language

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Aleksandra Golowska

28/11/2025

English Language

politeness theory english langauge

385

28 Nov 2025

5 pages

Understanding Politeness Theory in English Language

user profile picture

Aleksandra Golowska

@hola_soy_ola

Ever wondered why some conversations feel awkward whilst others flow... Show more

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POLITENESS THEORY
Pragmatics studies the words and meanings but with
emphasis on their contexts as well.
This is different from Semantics wh

Understanding Pragmatics and Politeness

Pragmatics goes beyond just understanding words - it's about how context shapes meaning in real conversations. Unlike semantics (which only looks at word meanings), pragmatics considers the full picture of who's talking, where, and why.

Being positive in conversation involves compliments, showing interest, and using "please" and "thank you." However, negative behaviours like ignoring someone, being judgemental, or name-calling create Face Threatening Acts (FTAs) - basically, actions that damage someone's social image.

Key politeness features include taking turns rather than dominating conversations, avoiding imperatives (commands that sound bossy), and using interrogatives (questions) instead. Declarative statements work well for sharing information without seeming pushy.

Top tip: Simply saying "please" isn't enough - true politeness requires reading the social situation and adapting your communication style accordingly.

POLITENESS THEORY
Pragmatics studies the words and meanings but with
emphasis on their contexts as well.
This is different from Semantics wh

Advanced Politeness Strategies and Grice's Theory

Modal verbs make your language more tentative and polite ("Could you possibly..." rather than "Do this"). Code switching between formal and informal language shows social awareness - you wouldn't speak to your head teacher the same way you'd chat with mates.

Paul Grice's Co-operative Principle (1967) explains how we understand hidden meanings in conversations. When someone says "John is meeting a woman tonight," we might infer she's not his wife or sister - that's conversational implicature at work.

Even during arguments, we unconsciously cooperate conversationally to achieve mutual understanding. The literal meaning often differs from the implied message, like when "I'll think about it" really means "probably not happening."

Remember: Successful communication relies on both speakers working together, even when they disagree on the topic itself.

POLITENESS THEORY
Pragmatics studies the words and meanings but with
emphasis on their contexts as well.
This is different from Semantics wh

Grice's Four Maxims

Grice identified four conversational maxims (rules of thumb) that guide effective communication. The Quantity maxim means providing just the right amount of information - not too much, not too little.

Quality requires honesty - don't say things you believe are false. Relation keeps conversations relevant without random topic changes. Manner emphasises clarity - avoid being ambiguous, obscure, or unnecessarily complicated.

Violating maxims happens accidentally, whilst flouting maxims involves deliberately and obviously breaking them. Writers can apply these principles to texts as well as spoken conversations.

Breaking these rules can create confusion or humour, but we often interpret apparent breaches to make conversations make sense anyway.

Key insight: Understanding when someone's flouting maxims helps you grasp their real meaning, like recognising sarcasm or indirect refusals.

POLITENESS THEORY
Pragmatics studies the words and meanings but with
emphasis on their contexts as well.
This is different from Semantics wh

Face Theory and Social Personas

Erving Goffman's Face Theory (1955) explores expressions like "losing face" and "saving face." Your face is the positive social image you present in conversations - it changes depending on the situation and audience.

Crucially, your face is maintained by your audience, not yourself. Others accept the persona you're presenting and show sensitivity towards it. This happens through appropriate forms of address and speaking in ways that match your social relationship.

Face maintenance involves understanding conventions for different situations - from accepting invitations to beginning conversations properly. Turn-taking demonstrates respect for others' social image.

Different contexts require different faces - you might present yourself as a knowledgeable student in class, then switch to being a supportive friend afterwards.

Social awareness tip: Pay attention to the face others are trying to present, and help maintain it through your responses and behaviour.

POLITENESS THEORY
Pragmatics studies the words and meanings but with
emphasis on their contexts as well.
This is different from Semantics wh

Politeness Principles in Practice

Lakoff's Politeness Principle (1975) established three key rules: don't impose on others ("Sorry to bother you"), give people options rather than demands, and make the receiver feel good about themselves.

Brown and Levinson developed this into positive and negative politeness strategies. These help us show regard for others' face whilst achieving our communicative goals.

Off record communication uses implicature to hint rather than directly state something ("It's a bit cold in here" instead of "Close the window"). On record statements are direct but risk seeming rude or creating FTAs.

On record with redressive action combines directness with face-saving measures - you communicate clearly but include something to counteract potential social damage.

Strategic communication: Choose your approach based on the relationship, context, and potential face threat - sometimes indirect hints work better than direct requests.



We thought you’d never ask...

What is the Knowunity AI companion?

Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.

Where can I download the Knowunity app?

You can download the app from Google Play Store and Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

Can't find what you're looking for? Explore other subjects.

Students love us — and so will you.

4.9/5

App Store

4.8/5

Google Play

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

 

English Language

385

28 Nov 2025

5 pages

Understanding Politeness Theory in English Language

user profile picture

Aleksandra Golowska

@hola_soy_ola

Ever wondered why some conversations feel awkward whilst others flow naturally? Politeness theory explains how we use language to maintain relationships and avoid social disasters. It's all about understanding the hidden rules of communication that help us navigate everything from... Show more

POLITENESS THEORY
Pragmatics studies the words and meanings but with
emphasis on their contexts as well.
This is different from Semantics wh

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Understanding Pragmatics and Politeness

Pragmatics goes beyond just understanding words - it's about how context shapes meaning in real conversations. Unlike semantics (which only looks at word meanings), pragmatics considers the full picture of who's talking, where, and why.

Being positive in conversation involves compliments, showing interest, and using "please" and "thank you." However, negative behaviours like ignoring someone, being judgemental, or name-calling create Face Threatening Acts (FTAs) - basically, actions that damage someone's social image.

Key politeness features include taking turns rather than dominating conversations, avoiding imperatives (commands that sound bossy), and using interrogatives (questions) instead. Declarative statements work well for sharing information without seeming pushy.

Top tip: Simply saying "please" isn't enough - true politeness requires reading the social situation and adapting your communication style accordingly.

POLITENESS THEORY
Pragmatics studies the words and meanings but with
emphasis on their contexts as well.
This is different from Semantics wh

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Advanced Politeness Strategies and Grice's Theory

Modal verbs make your language more tentative and polite ("Could you possibly..." rather than "Do this"). Code switching between formal and informal language shows social awareness - you wouldn't speak to your head teacher the same way you'd chat with mates.

Paul Grice's Co-operative Principle (1967) explains how we understand hidden meanings in conversations. When someone says "John is meeting a woman tonight," we might infer she's not his wife or sister - that's conversational implicature at work.

Even during arguments, we unconsciously cooperate conversationally to achieve mutual understanding. The literal meaning often differs from the implied message, like when "I'll think about it" really means "probably not happening."

Remember: Successful communication relies on both speakers working together, even when they disagree on the topic itself.

POLITENESS THEORY
Pragmatics studies the words and meanings but with
emphasis on their contexts as well.
This is different from Semantics wh

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Grice's Four Maxims

Grice identified four conversational maxims (rules of thumb) that guide effective communication. The Quantity maxim means providing just the right amount of information - not too much, not too little.

Quality requires honesty - don't say things you believe are false. Relation keeps conversations relevant without random topic changes. Manner emphasises clarity - avoid being ambiguous, obscure, or unnecessarily complicated.

Violating maxims happens accidentally, whilst flouting maxims involves deliberately and obviously breaking them. Writers can apply these principles to texts as well as spoken conversations.

Breaking these rules can create confusion or humour, but we often interpret apparent breaches to make conversations make sense anyway.

Key insight: Understanding when someone's flouting maxims helps you grasp their real meaning, like recognising sarcasm or indirect refusals.

POLITENESS THEORY
Pragmatics studies the words and meanings but with
emphasis on their contexts as well.
This is different from Semantics wh

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Face Theory and Social Personas

Erving Goffman's Face Theory (1955) explores expressions like "losing face" and "saving face." Your face is the positive social image you present in conversations - it changes depending on the situation and audience.

Crucially, your face is maintained by your audience, not yourself. Others accept the persona you're presenting and show sensitivity towards it. This happens through appropriate forms of address and speaking in ways that match your social relationship.

Face maintenance involves understanding conventions for different situations - from accepting invitations to beginning conversations properly. Turn-taking demonstrates respect for others' social image.

Different contexts require different faces - you might present yourself as a knowledgeable student in class, then switch to being a supportive friend afterwards.

Social awareness tip: Pay attention to the face others are trying to present, and help maintain it through your responses and behaviour.

POLITENESS THEORY
Pragmatics studies the words and meanings but with
emphasis on their contexts as well.
This is different from Semantics wh

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Politeness Principles in Practice

Lakoff's Politeness Principle (1975) established three key rules: don't impose on others ("Sorry to bother you"), give people options rather than demands, and make the receiver feel good about themselves.

Brown and Levinson developed this into positive and negative politeness strategies. These help us show regard for others' face whilst achieving our communicative goals.

Off record communication uses implicature to hint rather than directly state something ("It's a bit cold in here" instead of "Close the window"). On record statements are direct but risk seeming rude or creating FTAs.

On record with redressive action combines directness with face-saving measures - you communicate clearly but include something to counteract potential social damage.

Strategic communication: Choose your approach based on the relationship, context, and potential face threat - sometimes indirect hints work better than direct requests.

We thought you’d never ask...

What is the Knowunity AI companion?

Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.

Where can I download the Knowunity app?

You can download the app from Google Play Store and Apple App Store.

Is Knowunity really free of charge?

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

Can't find what you're looking for? Explore other subjects.

Students love us — and so will you.

4.9/5

App Store

4.8/5

Google Play

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user

The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user