Technique
Direct address
Referring to the reader directly using the pronouns 'we' or 'you'.Alliteration
A group of words beginning with the same letter or sound.Facts
Something which can be proven to be true.Opinions
A belief which cannot be proven to be true - someone's own ideas.Rhetorical Questions
Any question in a piece of writing which does not require an answer.Emotive Language
Words which elicit a powerful response.Statistics
Numerical facts and data used to support a point.Three (rule of)
Lists of three things in a sentence.
Definition
Direct address: Referring to the reader directly using the pronouns 'we' or 'you'.
Alliteration: A group of words beginning with the same letter or sound.
Facts: Something which can be proven to be true.
Opinions: A belief which cannot be proven to be true - someone's own ideas.
Rhetorical Questions: Any question in a piece of writing which does not require an answer.
Emotive Language: Words which elicit a powerful response.
Statistics: Numerical facts and data used to support a point.
Three (rule of): Lists of three things in a sentence.
Example
- Direct address: 'You need to do some revision.'
- Alliteration: 'Revision rules!'
- Facts: '80% of teens perform better if they revise.'
- Opinions: 'People who don't revise are lazy.'
- Rhetorical Questions: 'Do you want to fail your exams?'
- Emotive Language: 'Failing exams is painful and demoralizing.'
- Statistics: '8/10 students have tried to revise.'
- Three (rule of): 'Revising is sensible, productive and smart.'
Effect on the Reader
Direct Address: Engages the reader to read on as they feel that, by being addressed directly, the text is specifically for them.
Alliteration: Makes the text catchy - it sticks in the reader's head.
Facts: Make the text seem authoritative, accurate and therefore believable.
Opinions: Sways the reader towards the writer's viewpoint.
Rhetorical Questions: Engages the reader to read on as they feel that, by being addressed directly, the text is relevant to them.
Emotive Language: Makes the topic of the text seem overly good or bad, depending on the purpose of the text.
Statistics: Make the text seem authoritative, accurate and therefore believable.
Three (rule of): Makes the text catchy - it sticks in the reader's head.
