Understanding Revenue and Profit Maximization in Business Economics
The concept of profit maximization versus revenue maximization represents a fundamental decision point for business owners in Economics Edexcel A Level specification. Through examining a practical case study from the June 2018 edexcel economics a level paper 1 questions, we can understand how these different objectives impact a business's financial outcomes.
In the case of Emily's nail salon, the business demonstrates classic economic principles of cost and revenue curves. The analysis shows how price setting affects both total revenue and profitability, which is particularly relevant for students studying Edexcel Economics Past Papers Unit 1. When Emily shifts from profit maximization to revenue maximization, the calculations reveal significant changes in supernormal profit.
Definition: Supernormal profit occurs when total revenue exceeds total costs, including both explicit and implicit costs. In economics, this represents earnings above the normal profit required to keep a firm in business.
The mathematical analysis demonstrates that under profit maximization, the salon operates where marginal cost equals marginal revenue, producing 12 treatments at £9 each. However, when maximizing revenue, production increases to 17 treatments at £8 each. This shift results in a £117 decrease in supernormal profit, highlighting the trade-off between different business objectives.