Page 2: Demand and Price Elasticity
This page delves into the concepts of demand and price elasticity, crucial components of microeconomic theory. It provides a comprehensive explanation of demand, factors affecting demand, and the law of demand.
The page begins by defining demand as the quantity of goods or services that consumers are able and willing to buy at a given price during a specific period. It emphasizes the inverse relationship between price and quantity demanded, known as the law of demand.
Definition: The law of demand states that there's an inverse relationship between price and quantity demanded, ceteris paribus (all other factors remaining constant).
Factors affecting demand are listed, including population, income, related goods, advertising, tastes/fashion, expectations, and seasons. The page explains how changes in these factors can cause shifts in the demand curve.
Highlight: Movements along the demand curve are caused by changes in price, while shifts of the entire curve are caused by changes in other factors affecting demand.
The concept of price elasticity of demand (PED) is introduced, defined as the responsiveness of change in quantity demanded to a change in price. The page provides a formula for calculating PED and explains different types of elasticity:
- Price inelastic goods
- Price elastic goods
- Perfectly inelastic goods
- Unitary elastic goods
- Perfectly elastic goods
Example: Air and water are given as examples of inelastic goods because they have no substitutes.
Factors influencing PED are discussed, including the number of substitutes, percentage of income spent, whether the good is a luxury or necessity, addictive or habitual consumption, and time period.
Vocabulary: A Giffen good is defined as a low-income, inferior good where demand increases as price increases.





