Vocabulary: "Empower through empathy" - the core principle behind the #MeToo movement's approach to supporting survivors.

Example: The #MeToo campaign achieved remarkable engagement with "4.2 million uses on Facebook in the first 24 hours."

Highlight: These campaigns demonstrate how mass media campaigns for health promotion and social justice can effectively utilize digital platforms.

Definition: #wewontwait focuses on Parkinson's UK funding advocacy, while #MeToo addresses sexual assault awareness and survivor support.

Definition: A comprehensive educational program aimed at reducing knife crime among young people aged 11-18.

Example: The campaign uses peer educators and educational materials to connect with its target audience effectively.

Highlight: This campaign represents modern public health campaigns examples focusing on youth education and prevention.

Quote: "Recruits and training peer educators- young people who can relate to the audience and spread awareness/change priorities."

Definition: Sarah's Law enables parents to check if someone with access to their children has sexual offense convictions, while Clare's Law allows individuals to inquire about their partner's history of domestic violence.

Example: The Sarah's Law story began with a tragic case that led to nationwide media coverage, particularly through the News of the World newspaper's campaign.

Highlight: Both laws demonstrate how campaigns to change policy criminology can successfully lead to legislative reform through media engagement and public support.

Quote: "News Of The World paper spread awareness, became a global case. Naming and shaming of 50 paedophiles."