Persuasive Language Techniques and Audience Targeting
This page focuses on the use of persuasive language techniques for campaigning and the importance of considering the target audience when designing campaign materials.
Persuasive language techniques include:
- Repetition
- Triples
- Alliteration
- Exaggeration
- Emotive language
- Rhetorical questions
- Direct address
- Anecdotes and human-interest stories
Example: Persuasive language techniques for campaigning examples include using repetition like "carrying a knife can kill, kill, kill!" or triples such as "dangerous, deadly and disgusting."
The page emphasizes the importance of promoting action through:
- Using action verbs (e.g., STOP, join, sign)
- Providing clear details for involvement (e.g., links to online petitions)
Highlight: When considering your target audience, use relatable images and language they understand. Avoid confusion to encourage action.
Tips for aligning materials with your campaign:
- Ensure all materials convey the same basic message
- Maintain consistency across designs (e.g., images, logo, colors)
- Link materials to other planned campaign work
Example: Campaign materials examples might include wristbands or T-shirts for younger audiences, while older demographics may prefer more detailed information.
