Persuasive Language Techniques and Audience Targeting

This page focuses on the use of persuasive language techniques for campaigning and the importance of considering the target audience when designing campaign materials.

Persuasive language techniques include:

• Repetition
• Triples
• Alliteration
• Exaggeration
• Emotive language
• Rhetorical questions
• Direct address
• Anecdotes and human-interest stories

Example: Persuasive language techniques for campaigning examples include using repetition like "carrying a knife can kill, kill, kill!" or triples such as "dangerous, deadly and disgusting."

The page emphasizes the importance of promoting action through:

• Using action verbs (e.g., STOP, join, sign)
• Providing clear details for involvement (e.g., links to online petitions)

Highlight: When considering your target audience, use relatable images and language they understand. Avoid confusion to encourage action.

Tips for aligning materials with your campaign:

• Ensure all materials convey the same basic message
• Maintain consistency across designs (e.g., images, logo, colors)
• Link materials to other planned campaign work

Example: Campaign materials examples might include wristbands or T-shirts for younger audiences, while older demographics may prefer more detailed information.

Useful Resources for Campaign Material Design

This page provides a list of useful websites for creating creative campaign material design for change.

Recommended websites:

1. fakedetails.com
2. tshirtsstudio.com
3. badge pig
4. Vistaprint
5. canva

Highlight: These resources can help in creating various campaign materials for election or awareness campaigns, including merchandise, badges, and digital designs.

Example: Canva is a versatile tool for designing social media pages for change campaigns, offering templates and design elements suitable for various platforms.

These websites offer tools and services to create professional-looking campaign materials, from custom t-shirts to social media graphics, enhancing the overall impact of your campaign.