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Product Life Cycle Stages With Examples and Extension Strategies

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Niamh Douglas

23/05/2023

Business

Product - Marketing Mix

Product Life Cycle Stages With Examples and Extension Strategies

The product life cycle encompasses the stages a product goes through from development to decline. This concept is crucial in marketing and business strategy, helping companies manage their products effectively and maximize profitability. Product life cycle stages in marketing with examples include development, introduction, growth, maturity, and decline. Understanding these stages allows businesses to implement appropriate strategies, including extension strategies to prolong product life.

...

23/05/2023

92

Product life cycle
Sales
Development
Introduction
Growth
Maturity
Product
Decline
All products go through
distinct phases or stages.
Togethe

View

Product Life Cycle Stages in Detail

Development Stage

The development stage marks the beginning of a product's life cycle. During this phase, the product is not yet available on the market.

Key characteristics of the development stage include:

  • Research and development activities
  • Prototype creation and testing
  • No sales revenue generated
  • Accumulation of development costs to be recovered later

Example: A tech company investing in research to create a new smartphone model, developing prototypes, and conducting extensive testing before launch.

Introduction Stage

The introduction stage begins when the product is launched in the market.

Notable aspects of this stage include:

  • High advertising costs to create product awareness
  • Initial sales begin, but may be slow
  • Potential for negative profits due to high marketing expenses

Vocabulary: Market penetration - The extent to which a product is recognized and bought by customers in a particular market.

Growth Stage

During the growth stage, sales begin to rise significantly.

Key features of this stage include:

  • Continued high advertising costs
  • Increasing sales and market share
  • Potential for profit if development and advertising costs have been recovered

Highlight: The growth stage is critical for establishing a strong market position and building brand loyalty.

Maturity Stage

The maturity stage represents the peak of a product's life cycle.

Characteristics of this stage include:

  • Sales reach their highest levels
  • Reduced advertising costs as the product is well-known
  • Typically the most profitable stage of the life cycle

Quote: "The maturity stage of product life cycle is often the longest and most competitive stage, requiring businesses to differentiate their offerings to maintain market share."

Product life cycle
Sales
Development
Introduction
Growth
Maturity
Product
Decline
All products go through
distinct phases or stages.
Togethe

View

Extending the Product Life Cycle and Product Portfolios

Extension Strategies

When a product reaches the decline stage, businesses can implement various strategies to extend its life cycle. These extension strategies to prolong product life include:

  1. Product modification: Releasing new and improved versions
  2. Price adjustment: Lowering prices to attract new customers
  3. Market expansion: Entering new geographical markets
  4. Promotional changes: Implementing new advertising or sales promotion techniques
  5. Packaging redesign: Updating the product's appearance
  6. Usage expansion: Encouraging new uses for the product
  7. Rebranding: Changing the product's name to overcome negative associations

Example: A smartphone manufacturer releasing a new model with improved features and a sleeker design to extend the product line's life cycle.

Product Portfolios

A product portfolio refers to the range of products offered by a business. Managing a diverse product portfolio can provide several benefits and challenges.

Benefits of a large product portfolio:

  • Risk diversification across different markets
  • Increased brand awareness
  • Enhanced customer loyalty
  • Easier new product launches
  • Ability to meet diverse market segment needs
  • Accommodation of seasonal fluctuations
  • Continuous product lifecycle management
  • Potential for increased profits from multiple product lines

Definition: Product portfolio - The complete range of products offered by a company, often analyzed using tools like the Boston Matrix.

Challenges of maintaining a large product portfolio:

  • Increased research and development costs
  • Higher marketing and advertising expenses
  • Risk of negative publicity affecting multiple products
  • Potential resource strain on successful products

Highlight: The significance of maintaining a diverse product portfolio lies in its ability to spread risk and capitalize on various market opportunities, but it requires careful management to balance resources and maintain overall profitability.

Product life cycle
Sales
Development
Introduction
Growth
Maturity
Product
Decline
All products go through
distinct phases or stages.
Togethe

View

Boston Matrix and Strategic Product Management

The Boston Matrix is a strategic tool used to analyze and manage a company's product portfolio. It categorizes products based on their market growth rate and relative market share.

The four categories in the Boston Matrix are:

  1. Stars: High market share in fast-growing markets
  2. Cash Cows: High market share in slow-growing markets
  3. Question Marks: Low market share in fast-growing markets
  4. Dogs: Low market share in slow-growing markets

Vocabulary: Market share - The portion of a market controlled by a particular company or product.

This matrix helps businesses make strategic decisions about resource allocation and product development. Companies with limited product portfolios or products at similar life cycle stages may be at risk of having "all their eggs in one basket."

Highlight: Diversifying the product portfolio across different categories of the Boston Matrix can help businesses maintain a balanced and sustainable growth strategy.

Understanding and effectively managing the product life cycle, implementing extension strategies, and maintaining a diverse product portfolio are crucial skills for businesses aiming to succeed in competitive markets. These strategies enable companies to maximize the profitability of their products throughout their life cycles and adapt to changing market conditions.

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Business

92

23 May 2023

4 pages

Product Life Cycle Stages With Examples and Extension Strategies

user profile picture

Niamh Douglas

@niamhdouglas

The product life cycle encompasses the stages a product goes through from development to decline. This concept is crucial in marketing and business strategy, helping companies manage their products effectively and maximize profitability. Product life cycle stages in marketing with... Show more

Product life cycle
Sales
Development
Introduction
Growth
Maturity
Product
Decline
All products go through
distinct phases or stages.
Togethe

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Product Life Cycle Stages in Detail

Development Stage

The development stage marks the beginning of a product's life cycle. During this phase, the product is not yet available on the market.

Key characteristics of the development stage include:

  • Research and development activities
  • Prototype creation and testing
  • No sales revenue generated
  • Accumulation of development costs to be recovered later

Example: A tech company investing in research to create a new smartphone model, developing prototypes, and conducting extensive testing before launch.

Introduction Stage

The introduction stage begins when the product is launched in the market.

Notable aspects of this stage include:

  • High advertising costs to create product awareness
  • Initial sales begin, but may be slow
  • Potential for negative profits due to high marketing expenses

Vocabulary: Market penetration - The extent to which a product is recognized and bought by customers in a particular market.

Growth Stage

During the growth stage, sales begin to rise significantly.

Key features of this stage include:

  • Continued high advertising costs
  • Increasing sales and market share
  • Potential for profit if development and advertising costs have been recovered

Highlight: The growth stage is critical for establishing a strong market position and building brand loyalty.

Maturity Stage

The maturity stage represents the peak of a product's life cycle.

Characteristics of this stage include:

  • Sales reach their highest levels
  • Reduced advertising costs as the product is well-known
  • Typically the most profitable stage of the life cycle

Quote: "The maturity stage of product life cycle is often the longest and most competitive stage, requiring businesses to differentiate their offerings to maintain market share."

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Extending the Product Life Cycle and Product Portfolios

Extension Strategies

When a product reaches the decline stage, businesses can implement various strategies to extend its life cycle. These extension strategies to prolong product life include:

  1. Product modification: Releasing new and improved versions
  2. Price adjustment: Lowering prices to attract new customers
  3. Market expansion: Entering new geographical markets
  4. Promotional changes: Implementing new advertising or sales promotion techniques
  5. Packaging redesign: Updating the product's appearance
  6. Usage expansion: Encouraging new uses for the product
  7. Rebranding: Changing the product's name to overcome negative associations

Example: A smartphone manufacturer releasing a new model with improved features and a sleeker design to extend the product line's life cycle.

Product Portfolios

A product portfolio refers to the range of products offered by a business. Managing a diverse product portfolio can provide several benefits and challenges.

Benefits of a large product portfolio:

  • Risk diversification across different markets
  • Increased brand awareness
  • Enhanced customer loyalty
  • Easier new product launches
  • Ability to meet diverse market segment needs
  • Accommodation of seasonal fluctuations
  • Continuous product lifecycle management
  • Potential for increased profits from multiple product lines

Definition: Product portfolio - The complete range of products offered by a company, often analyzed using tools like the Boston Matrix.

Challenges of maintaining a large product portfolio:

  • Increased research and development costs
  • Higher marketing and advertising expenses
  • Risk of negative publicity affecting multiple products
  • Potential resource strain on successful products

Highlight: The significance of maintaining a diverse product portfolio lies in its ability to spread risk and capitalize on various market opportunities, but it requires careful management to balance resources and maintain overall profitability.

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Boston Matrix and Strategic Product Management

The Boston Matrix is a strategic tool used to analyze and manage a company's product portfolio. It categorizes products based on their market growth rate and relative market share.

The four categories in the Boston Matrix are:

  1. Stars: High market share in fast-growing markets
  2. Cash Cows: High market share in slow-growing markets
  3. Question Marks: Low market share in fast-growing markets
  4. Dogs: Low market share in slow-growing markets

Vocabulary: Market share - The portion of a market controlled by a particular company or product.

This matrix helps businesses make strategic decisions about resource allocation and product development. Companies with limited product portfolios or products at similar life cycle stages may be at risk of having "all their eggs in one basket."

Highlight: Diversifying the product portfolio across different categories of the Boston Matrix can help businesses maintain a balanced and sustainable growth strategy.

Understanding and effectively managing the product life cycle, implementing extension strategies, and maintaining a diverse product portfolio are crucial skills for businesses aiming to succeed in competitive markets. These strategies enable companies to maximize the profitability of their products throughout their life cycles and adapt to changing market conditions.

Sign up to see the contentIt's free!

Access to all documents

Improve your grades

Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Product Life Cycle and Extension Strategies

The product life cycle is a fundamental concept in marketing that describes the stages a product goes through from its inception to its eventual decline. This model helps businesses understand and manage their products' performance over time.

Definition: The product life cycle is the progression of a product through distinct phases from development to decline, characterized by changes in sales, profits, and marketing strategies.

The typical product life cycle consists of five main stages:

  1. Development
  2. Introduction
  3. Growth
  4. Maturity
  5. Decline

Each stage presents unique challenges and opportunities for businesses, requiring different strategies to maximize profitability and market share.

Highlight: Understanding the product life cycle is crucial for businesses to make informed decisions about product development, marketing, and resource allocation.

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Paul T

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The app is very easy to use and well designed. I have found everything I was looking for so far and have been able to learn a lot from the presentations! I will definitely use the app for a class assignment! And of course it also helps a lot as an inspiration.

Stefan S

iOS user

This app is really great. There are so many study notes and help [...]. My problem subject is French, for example, and the app has so many options for help. Thanks to this app, I have improved my French. I would recommend it to anyone.

Samantha Klich

Android user

Wow, I am really amazed. I just tried the app because I've seen it advertised many times and was absolutely stunned. This app is THE HELP you want for school and above all, it offers so many things, such as workouts and fact sheets, which have been VERY helpful to me personally.

Anna

iOS user

Best app on earth! no words because it’s too good

Thomas R

iOS user

Just amazing. Let's me revise 10x better, this app is a quick 10/10. I highly recommend it to anyone. I can watch and search for notes. I can save them in the subject folder. I can revise it any time when I come back. If you haven't tried this app, you're really missing out.

Basil

Android user

This app has made me feel so much more confident in my exam prep, not only through boosting my own self confidence through the features that allow you to connect with others and feel less alone, but also through the way the app itself is centred around making you feel better. It is easy to navigate, fun to use, and helpful to anyone struggling in absolutely any way.

David K

iOS user

The app's just great! All I have to do is enter the topic in the search bar and I get the response real fast. I don't have to watch 10 YouTube videos to understand something, so I'm saving my time. Highly recommended!

Sudenaz Ocak

Android user

In school I was really bad at maths but thanks to the app, I am doing better now. I am so grateful that you made the app.

Greenlight Bonnie

Android user

very reliable app to help and grow your ideas of Maths, English and other related topics in your works. please use this app if your struggling in areas, this app is key for that. wish I'd of done a review before. and it's also free so don't worry about that.

Rohan U

Android user

I know a lot of apps use fake accounts to boost their reviews but this app deserves it all. Originally I was getting 4 in my English exams and this time I got a grade 7. I didn’t even know about this app three days until the exam and it has helped A LOT. Please actually trust me and use it as I’m sure you too will see developments.

Xander S

iOS user

THE QUIZES AND FLASHCARDS ARE SO USEFUL AND I LOVE THE SCHOOLGPT. IT ALSO IS LITREALLY LIKE CHATGPT BUT SMARTER!! HELPED ME WITH MY MASCARA PROBLEMS TOO!! AS WELL AS MY REAL SUBJECTS ! DUHHH 😍😁😲🤑💗✨🎀😮

Elisha

iOS user

This apps acc the goat. I find revision so boring but this app makes it so easy to organize it all and then you can ask the freeeee ai to test yourself so good and you can easily upload your own stuff. highly recommend as someone taking mocks now

Paul T

iOS user