Understanding Product Life Cycle and Growth Strategies in GCSE Business Studies
The product life cycle represents the journey of a product from its launch to eventual decline, crucial knowledge for GCSE Business Edexcel revision notes. This concept helps businesses understand how sales and profits evolve over time, enabling better strategic planning and market positioning.
During the introduction phase, products typically experience low sales as market awareness is limited. Businesses often face initial losses due to high marketing and development costs. The growth phase follows, characterized by rapidly increasing sales as customer awareness grows and positive word-of-mouth spreads. This phase is critical for establishing market presence and building brand loyalty.
The maturity phase represents peak sales, where the product achieves maximum market penetration. However, competition intensifies during this stage, potentially affecting profit margins. Finally, the decline phase occurs when sales decrease due to changing consumer preferences, technological advancement, or market saturation. Understanding these phases is essential for Business Paper 2 Edexcel examination success.
Definition: Product Life Cycle - A marketing model that illustrates the four stages a product goes through in the market: Introduction, Growth, Maturity, and Decline.