Business Aims & Stakeholders
Business aims evolve as companies grow and mature. New businesses focus on survival and breaking even, then shift toward maximising profits, followed by growth, and finally sustainability after 15-20 years. These aims naturally progress: survival → profit → growth → sustainability.
However, the profit motive raises serious ethical issues. Companies might fire workers to cut costs, ignore environmental damage, reduce product quality to save money, or exploit staff with unfair wages and poor working conditions.
Stakeholders are people with interests in the business who can affect or be affected by its decisions. Owners want profits, local communities need employment without pollution, suppliers want reliable orders, and the government desires job creation to reduce benefit payments.
Different stakeholder groups often have conflicting interests, creating tension. For example, owners wanting maximum profit might clash with employees demanding better pay, or communities wanting environmental protection might oppose expansion plans.
Smart Strategy: Understanding stakeholder needs helps businesses make decisions that balance competing interests and maintain good relationships with all parties involved.