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PsychologyPsychology566 views·Updated 22 Jun 2026·7 pages

Understanding the Multi Store Model (MSM) - Evaluation and Case Studies

user profile picture
minahel@minakhan_pjaf

The Multi Store Model of Memory(MSM) is a fundamental...

1
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

The Case Study of HM: Supporting the Multi-Store Model

The case of patient HM, studied by Milner, offers compelling support for the multi-store model of memory. This case study provides crucial insights into the separation of short-term and long-term memory stores.

Key Points:

  • HM underwent surgery to remove his hippocampus, which severely impacted his ability to form new long-term memories.
  • Despite the damage to long-term memory, HM's short-term memory remained largely intact.
  • HM could not remember personal or public events that occurred after his surgery, demonstrating the impact on long-term memory formation.

Evaluation:

  • The case supports the multi-store model's assumption of separate short-term and long-term memory stores.
  • HM's ability to maintain information in short-term memory while being unable to form new long-term memories provides strong evidence for the distinction between these stores.
  • The study demonstrates that damage to one memory store (long-term memory) does not necessarily affect the functioning of another (short-term memory).

Example: HM could not remember the death of his parents or major historical events like the Vietnam War, yet he could recall information presented to him immediately, showing intact short-term memory.

Highlight: This case study is particularly significant as it provides real-world evidence for the theoretical model, demonstrating how brain damage can selectively impact different memory stores.

2
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Baddeley's Research on Memory Coding

Baddeley's study on memory coding provides further support for the multi-store model of memory by demonstrating differences in how information is encoded in short-term memory (STM) and long-term memory (LTM).

Key Findings:

  • Short-term memory primarily uses acoustic coding (based on sound).
  • Long-term memory primarily uses semantic coding (based on meaning).

Vocabulary:

  • Acoustic coding: Encoding information based on how it sounds.
  • Semantic coding: Encoding information based on its meaning.

Evaluation:

  • This research supports the multi-store model by showing that STM and LTM use different coding methods.
  • The distinct encoding processes provide evidence that STM and LTM are separate and independent stores.
  • If STM and LTM were part of the same system, we would expect similar coding methods, but Baddeley's research shows this is not the case.

Example: In STM, words that sound similar (like "cat" and "mat") are more likely to be confused, while in LTM, words with similar meanings (like "happy" and "joyful") are more likely to be confused.

This study strengthens the multi-store model's assumption that short-term and long-term memory are distinct systems with different characteristics and processes.

3
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Sperling's Study on Sensory Memory

Sperling's research provides crucial evidence for the existence of sensory memory, supporting the multi-store model of memory (MSM) by demonstrating the characteristics of the sensory store.

Procedure:

  • Participants viewed a screen where rows of letters were flashed very briefly (1/20th of a second).
  • After the screen went blank, participants were asked to recall as many letters as possible.

Key Findings:

  • Information in the sensory store decays very rapidly, typically within less than half a second.

Evaluation:

  • This study supports the MSM by providing evidence for a distinct sensory store.
  • The rapid decay of information in the sensory store distinguishes it from short-term memory (STM).
  • If the information were held in STM, participants would likely have been able to remember the presented stimuli for a longer duration.

Highlight: Sperling's study is crucial in establishing the existence and characteristics of sensory memory, which is the first stage in the multi-store model.

Example: If you close your eyes immediately after looking at a bright light, you may still "see" an afterimage for a brief moment. This is an example of sensory memory in action.

This research contributes to our understanding of how information is initially processed before entering short-term memory, supporting the multi-store model's conceptualization of memory as a series of distinct stores.

4
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Page 5: Sperling's Research

This page details Sperling's experimental work on sensory memory.

Example: Participants viewed briefly flashed letters and had to recall them immediately.

Vocabulary: Sensory store refers to the initial memory system where sensory information is briefly held.

Highlight: The rapid decay of information (less than half a second) in Sperling's experiments supports the existence of a separate sensory store.

5
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Page 5: Sperling's Study

Sperling's research provides evidence for the sensory store component of the Atkinson and Shiffrin model of memory.

Example: Participants viewed briefly flashed letters and had to recall them immediately.

Highlight: The study showed that sensory memory decays within half a second, supporting the existence of a separate sensory store.

6
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Page 6: Shallice and Warrington's KF Case

The KF case study challenges the traditional MSM by suggesting multiple STM components.

Highlight: KF's selective STM impairment - poor auditory digit recall but better visual recall - challenges the concept of a unified STM store.

Definition: This case demonstrates that STM might consist of multiple processing systems rather than a single store.

7
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Multi-Store Model of Memory: Glanzer and Cunitz Study (1966)

The Glanzer and Cunitz (1966) study provides significant support for the multi-store model of memory. This research demonstrates the serial position effect, which aligns with the model's assumptions about short-term and long-term memory stores.

Procedure:

  • Participants listened to a list of words and were asked to recall them in any order.
  • Researchers observed a pattern in recall known as the serial position effect.

Definition: The serial position effect refers to the tendency to remember words at the beginning (primacy effect) and end (recency effect) of a list better than those in the middle.

Evaluation:

  • The study supports the multi-store model by showing evidence for separate short-term and long-term memory stores.
  • The primacy effect suggests that words at the beginning of the list are rehearsed and transferred to long-term memory.
  • The recency effect indicates that words at the end of the list are still in short-term memory.
  • Words in the middle of the list are less likely to be remembered due to lack of rehearsal or displacement from short-term memory.

Highlight: This research provides empirical evidence for the distinct nature of short-term and long-term memory stores, a key assumption of the multi-store model.

We thought you’d never ask...

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PsychologyPsychology566 views·Updated 22 Jun 2026·7 pages

Understanding the Multi Store Model (MSM) - Evaluation and Case Studies

user profile picture
minahel@minakhan_pjaf

The Multi Store Model of Memory (MSM) is a fundamental psychological theory supported and challenged by various research studies, demonstrating how information moves through different memory stores.

  • Research by Glanzer and Cunitz (1966) supports MSM through the serial position effect...
1
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Sign up to see the content. It's free!

  • Access to all documents
  • Improve your grades
  • Join milions of students

By signing up you accept Terms of Service and Privacy Policy

The Case Study of HM: Supporting the Multi-Store Model

The case of patient HM, studied by Milner, offers compelling support for the multi-store model of memory. This case study provides crucial insights into the separation of short-term and long-term memory stores.

Key Points:

  • HM underwent surgery to remove his hippocampus, which severely impacted his ability to form new long-term memories.
  • Despite the damage to long-term memory, HM's short-term memory remained largely intact.
  • HM could not remember personal or public events that occurred after his surgery, demonstrating the impact on long-term memory formation.

Evaluation:

  • The case supports the multi-store model's assumption of separate short-term and long-term memory stores.
  • HM's ability to maintain information in short-term memory while being unable to form new long-term memories provides strong evidence for the distinction between these stores.
  • The study demonstrates that damage to one memory store (long-term memory) does not necessarily affect the functioning of another (short-term memory).

Example: HM could not remember the death of his parents or major historical events like the Vietnam War, yet he could recall information presented to him immediately, showing intact short-term memory.

Highlight: This case study is particularly significant as it provides real-world evidence for the theoretical model, demonstrating how brain damage can selectively impact different memory stores.

2
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Sign up to see the content. It's free!

  • Access to all documents
  • Improve your grades
  • Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Baddeley's Research on Memory Coding

Baddeley's study on memory coding provides further support for the multi-store model of memory by demonstrating differences in how information is encoded in short-term memory (STM) and long-term memory (LTM).

Key Findings:

  • Short-term memory primarily uses acoustic coding (based on sound).
  • Long-term memory primarily uses semantic coding (based on meaning).

Vocabulary:

  • Acoustic coding: Encoding information based on how it sounds.
  • Semantic coding: Encoding information based on its meaning.

Evaluation:

  • This research supports the multi-store model by showing that STM and LTM use different coding methods.
  • The distinct encoding processes provide evidence that STM and LTM are separate and independent stores.
  • If STM and LTM were part of the same system, we would expect similar coding methods, but Baddeley's research shows this is not the case.

Example: In STM, words that sound similar (like "cat" and "mat") are more likely to be confused, while in LTM, words with similar meanings (like "happy" and "joyful") are more likely to be confused.

This study strengthens the multi-store model's assumption that short-term and long-term memory are distinct systems with different characteristics and processes.

3
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Sign up to see the content. It's free!

  • Access to all documents
  • Improve your grades
  • Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Sperling's Study on Sensory Memory

Sperling's research provides crucial evidence for the existence of sensory memory, supporting the multi-store model of memory (MSM) by demonstrating the characteristics of the sensory store.

Procedure:

  • Participants viewed a screen where rows of letters were flashed very briefly (1/20th of a second).
  • After the screen went blank, participants were asked to recall as many letters as possible.

Key Findings:

  • Information in the sensory store decays very rapidly, typically within less than half a second.

Evaluation:

  • This study supports the MSM by providing evidence for a distinct sensory store.
  • The rapid decay of information in the sensory store distinguishes it from short-term memory (STM).
  • If the information were held in STM, participants would likely have been able to remember the presented stimuli for a longer duration.

Highlight: Sperling's study is crucial in establishing the existence and characteristics of sensory memory, which is the first stage in the multi-store model.

Example: If you close your eyes immediately after looking at a bright light, you may still "see" an afterimage for a brief moment. This is an example of sensory memory in action.

This research contributes to our understanding of how information is initially processed before entering short-term memory, supporting the multi-store model's conceptualization of memory as a series of distinct stores.

4
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Sign up to see the content. It's free!

  • Access to all documents
  • Improve your grades
  • Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 5: Sperling's Research

This page details Sperling's experimental work on sensory memory.

Example: Participants viewed briefly flashed letters and had to recall them immediately.

Vocabulary: Sensory store refers to the initial memory system where sensory information is briefly held.

Highlight: The rapid decay of information (less than half a second) in Sperling's experiments supports the existence of a separate sensory store.

5
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Sign up to see the content. It's free!

  • Access to all documents
  • Improve your grades
  • Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 5: Sperling's Study

Sperling's research provides evidence for the sensory store component of the Atkinson and Shiffrin model of memory.

Example: Participants viewed briefly flashed letters and had to recall them immediately.

Highlight: The study showed that sensory memory decays within half a second, supporting the existence of a separate sensory store.

6
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Sign up to see the content. It's free!

  • Access to all documents
  • Improve your grades
  • Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Page 6: Shallice and Warrington's KF Case

The KF case study challenges the traditional MSM by suggesting multiple STM components.

Highlight: KF's selective STM impairment - poor auditory digit recall but better visual recall - challenges the concept of a unified STM store.

Definition: This case demonstrates that STM might consist of multiple processing systems rather than a single store.

7
of 7
# MULTI-STORE MODEL
# OF MEMORY (MSM)
## EVALUATION AO3 # Glanzer and Cunitz 1966

Ao1

*   This research supports the MSM
*   Procedure: pa

Sign up to see the content. It's free!

  • Access to all documents
  • Improve your grades
  • Join milions of students

By signing up you accept Terms of Service and Privacy Policy

Multi-Store Model of Memory: Glanzer and Cunitz Study (1966)

The Glanzer and Cunitz (1966) study provides significant support for the multi-store model of memory. This research demonstrates the serial position effect, which aligns with the model's assumptions about short-term and long-term memory stores.

Procedure:

  • Participants listened to a list of words and were asked to recall them in any order.
  • Researchers observed a pattern in recall known as the serial position effect.

Definition: The serial position effect refers to the tendency to remember words at the beginning (primacy effect) and end (recency effect) of a list better than those in the middle.

Evaluation:

  • The study supports the multi-store model by showing evidence for separate short-term and long-term memory stores.
  • The primacy effect suggests that words at the beginning of the list are rehearsed and transferred to long-term memory.
  • The recency effect indicates that words at the end of the list are still in short-term memory.
  • Words in the middle of the list are less likely to be remembered due to lack of rehearsal or displacement from short-term memory.

Highlight: This research provides empirical evidence for the distinct nature of short-term and long-term memory stores, a key assumption of the multi-store model.

We thought you’d never ask...

Our AI Companion is a student-focused AI tool that offers more than just answers. Built on millions of Knowunity resources, it provides relevant information, personalised study plans, quizzes, and content directly in the chat, adapting to your individual learning journey.

You can download the app from Google Play Store and Apple App Store.

That's right! Enjoy free access to study content, connect with fellow students, and get instant help – all at your fingertips.

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Explore key concepts of memory, including the multi-store model, types of long-term memory, and the effects of interference on recall. This summary covers essential theories, studies, and techniques related to memory retention and retrieval, making it a valuable resource for psychology students preparing for exams.

124,267250
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Explore key concepts in memory, including the multi-store model, types of memory (STM, LTM, explicit), and the effects of interference on recall. This summary covers essential theories such as proactive and retroactive interference, state-dependent and context-dependent memory, and the misinformation effect. Ideal for AQA A Level Psychology students seeking concise and accurate study material.

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121,22031
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Memory Capacity & Duration

Explore the key concepts of memory capacity, duration, and encoding in this comprehensive summary. Delve into studies by Jacobs, Baddeley, and Peterson, examining the limitations of artificial stimuli and the implications for real-world memory tasks. Ideal for psychology students seeking to understand the multi-store model and the intricacies of memory encoding and storage.

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Working Memory Model Explained

Explore the Working Memory Model (WMM) in depth, covering its components such as the central executive, phonological loop, visuo-spatial sketchpad, and episodic buffer. Understand the encoding processes for short-term and long-term memory, and examine strengths and limitations through key studies. This summary is ideal for AQA Psychology students preparing for exams.

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Biopsychology Key Concepts

Explore essential biopsychology concepts including circadian rhythms, brain structure, and neurobiology. This comprehensive summary covers the nervous system, hormonal coordination, and the impact of brain plasticity on behavior. Ideal for AQA A Level Psychology revision.

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PsychologyPsychology

Attachment Theory Overview

Explore key concepts of attachment theory, including Bowlby's Theory, the Strange Situation, and the role of fathers in attachment. This comprehensive summary covers maternal deprivation, secure and insecure attachments, and insights from animal studies. Ideal for AQA A-Level Psychology students seeking to understand childhood attachment dynamics.

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PsychologyPsychology

Attachment- essay plans

All the content needed to answer 16 markers in psych- attachment

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PsychologyPsychology

Theories of Romantic Relationships

Explore key theories and concepts in romantic relationships, including Social Exchange Theory, Equity Theory, and Duck's Phase Model. Understand factors affecting attraction such as self-disclosure, physical attractiveness, and the dynamics of virtual and parasocial relationships. This comprehensive summary is essential for AQA A Level Psychology students.

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PsychologyPsychology

Forensic Psychology Overview

Comprehensive revision notes covering key concepts in forensic psychology for AQA A Level Psychology. Explore topics such as offender profiling, criminal personality, behavioral approaches, and the impact of socialization on criminal behavior. Ideal for students preparing for exams and seeking a deeper understanding of the psychological aspects of crime and punishment.

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SociologySociology

Sociology of Education Overview

Explore comprehensive A-Level Sociology notes on the education system, covering key theories, policies, and sociological perspectives. This resource includes insights on marketisation, gender roles, cultural deprivation, and educational inequalities, providing a thorough understanding of how education shapes social stratification and individual achievement. Ideal for exam preparation and in-depth study.

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SociologySociology

Sociology of Families: Comprehensive Revision

Dive into an extensive overview of family dynamics, perspectives, and patterns in sociology. This resource covers key concepts such as family diversity, gender roles, marriage, and the impact of social policies on family structures. Perfect for A-Level Sociology students preparing for Paper 2.

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CriminologyCriminology

Criminology: Crime & Punishment Overview

Comprehensive mindmaps covering key concepts in the Crime and Punishment topic for WJEC Criminology Unit 4. This resource includes detailed insights into the Criminal Justice System, crime prevention strategies, sentencing models, and the roles of various agencies. Ideal for A-Level revision, ensuring you grasp essential theories and legislative processes to excel in your exams.

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SociologySociology

Comprehensive Crime & Deviance Overview

Explore an extensive revision of crime and deviance topics, including theories, types of crime, and the impact of media. This resource covers key concepts such as Marxism, functionalism, gender and crime, and the influence of globalization on criminal behavior. Ideal for students seeking a thorough understanding of criminology and its various theories. Type: Full Topic Revision.

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BiologyBiology

Cell Biology and Cell structure

cell structures

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CriminologyCriminology

WJEC Unit 4 Criminology

Criminology unit 4 detailed revision note

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English LiteratureEnglish Literature

An Inspector Calls: Character Insights

Explore in-depth analysis and key quotes for characters in J.B. Priestley's 'An Inspector Calls'. This resource covers Gerald Croft, Inspector Goole, Sheila Birling, Mrs. Birling, Eric Birling, and Eva Smith, focusing on themes of class, gender roles, and social responsibility. Ideal for students aiming for Grade 8 and above.

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CriminologyCriminology

Criminology Theories Overview

Explore key criminology theories and their implications on crime and deviance. This comprehensive summary covers biological, psychological, and sociological perspectives, including labelling theory, right realism, and the impact of social campaigns on policy development. Ideal for A-Level criminology students seeking to understand the complexities of criminal behaviour and the factors influencing crime prevention strategies.

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SociologySociology

Sociological Theories Overview

Comprehensive revision of key sociological theories including Functionalism, Marxism, Feminism, and Interpretivism. Explore concepts like value freedom, identity formation, and the critique of social control. Ideal for AQA A-Level Sociology students preparing for exams. This summary covers essential theories and their implications in sociology, providing a clear understanding of each perspective.

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