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30 Dec 2025

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Understanding Minority Influence

Amy Breen

@amybreen_ikkr

Ever wondered how small groups of people can change society's... Show more

Procedure:
.People were given eye tests to ensure they werent colourblind.
.Participants were placed into a group with 4 participants and
2

Moscovici's Colour Study: Proving Minorities Can Influence Majorities

You've probably experienced peer pressure from the majority, but Moscovici's groundbreaking experiment showed that minorities can be just as powerful. In his study, participants had to identify colours on slides whilst sitting with two confederates (actors working with the researcher) who consistently called blue slides "green."

The results were fascinating - when confederates were consistent in their wrong answers, 8.25% of real participants started saying "green" too. However, when confederates were inconsistent (only sometimes saying green), this dropped to just 1.25%. The control group with no confederates only said "green" 0.25% of the time.

This study proves that minority influence can work, but only under specific conditions. The key finding is that consistency is absolutely crucial - if a minority group keeps changing their message, they'll be completely ignored by the majority.

Quick Tip: Think of real-world examples like environmental activists or civil rights movements - their consistency over time is what eventually changes public opinion!

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30 Dec 2025

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1 page

Understanding Minority Influence

Amy Breen

@amybreen_ikkr

Ever wondered how small groups of people can change society's mind about important issues? Minority influence is the psychological process that explains how a few determined individuals can gradually persuade the majority to adopt new beliefs and behaviours, leading to... Show more

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Moscovici's Colour Study: Proving Minorities Can Influence Majorities

Quick Tip: Think of real-world examples like environmental activists or civil rights movements - their consistency over time is what eventually changes public opinion!